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SeaLink Travel Group unveils a new name to support transformational growth and diversification

Friday 5 November 2021

SeaLink Travel Group shareholders have voted in favour of a name change that better reflects the broadened vision and direction of the well-known Australian publicly listed company.

The Group is now proudly an international business and is more targeted at essential transport links and contracts, with approximately 90% of its $1.2 billion of revenue contracted or non-discretionary. 

Group CEO Clint Feuerherdt said the company has significantly diversified and this is not accurately represented by the ‘SeaLink Travel Group’ name.

The change of name to Kelsian Group Limited was supported by shareholders at the Annual General Meeting, as the name of the ASX listed parent company for the group.

“Our purpose is to be a world leader in delivering essential journeys through safe and intelligent transport solutions and creating brilliant customer experiences.

“The change of company name to Kelsian Group Limited reflects this vision and responds to the transformational growth and diversification we have experienced over the last few years and will support our continued growth into the future.

The name ’Kelsian’ is an anagram of SeaLink, added Mr Feuerherdt.

“We wanted a name that pays respect to our very proud history and origins, but also reflects our vision and direction for the future – the re-ordering of our name showcases that journey,” he said.  

Mr Feuerherdt confirmed that the new name will not change the local and customer-facing brands in any way.

“Our public transport, ferry, and tourism customers will still see all the brands they know and love, across Australia and the world,” he said.

Since humble beginnings in 1989 operating one ferry to Kangaroo Island, SeaLink Travel Group has experienced a remarkable period of growth. The Group has become Australia’s largest integrated land and marine transport and tourism provider with established international public bus transport operations, carrying more than 207 million customers a year. 

In January 2020, SeaLink Travel Group acquired Transit Systems Group, Australia’s largest private operator of public bus networks, with established operations in London and Singapore. The acquisition has seen the Group grow from 1,655 employees in 2019 to around 9,000 employees today.

The transformational acquisition and additional contract awards and renewals worth in excess of $4 billion saw the Group placed into the ASX200 in September 2021, meaning it is now in the top 200 publicly listed companies in Australia.

“I am proud that we have chosen a name that not only represents our rich past but also our bright future,” he said.

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